Our company started in 2008 under our parent company Market America, whose sales are nearly 1 billion dollars and 22 years old. Loren Ridinger, with a push from her husband JR Ridinger decided it was time to launch a cosmetics line that would be built on great products and unlimited dreams.

Wanting to provide women around the world with the best cosmetics at affordable prices, Loren founded Motives® cosmetics, which has become an award-winning, must-have brand in every woman’s makeup arsenal. From custom foundations to eyeshadows and lipsticks, and everything in between, Loren’s passion for beauty is in every product that bears her name.

La La Anthony has been making her own way since the age of 16, when she landed her first job at an Atlanta radio station. She has parlayed her charismatic personality and tireless work ethic into a successful media career, from her beginnings on radio, followed by television first with MTV, as one of the highest rated VJs in MTV history, then as the star of VH1's #1 rated show La La¹s Full Court Life.

Today, Motives includes an extraordinary team of product managers, content writers, beauty bloggers, photographers,models and Beauty Advisors—spanning more than seven countries!

Motives garners plenty of attention from those in the know. Take a look at what the media is saying about this award-winning beauty line